Privacy Policy
A short, honest privacy policy, written so a non-lawyer can actually read it. We collect as little as possible and explain exactly what little there is.
What this site is, technically
The Emerald Mile is a static reference: every page you see (this one included) is pre-built HTML with no login, no account, no comment system and no form that stores anything you type. There is no database behind it collecting your details. The only two things that vary by visitor are your light/dark theme choice and, if enabled, aggregate analytics.
What we collect
If analytics is enabled on this deployment, we use Google Analytics 4 in an aggregate, privacy-respecting configuration to understand which pages help visitors and whether the referral-code tool gets used. That means anonymised counts and events — never your name, email or Tesla account. When the site owner hasn't configured a GA4 measurement ID, no analytics script loads at all: there is no fallback tracker and no silent default (see the master build rules governing this site).
The one event we do track (when analytics is on)
Copying a referral code fires a single event — copy_referral_code — recording which code was copied, where on the page, and the page path. It tells us the tool is being used; it cannot identify you, and copying the code works exactly the same whether or not analytics is switched on, because tracking is never a dependency of the clipboard action itself.
Cookies & local storage
We store your light/dark theme preference in your browser's localStorage so the site remembers it on your next visit — that value never leaves your device. Google Analytics, when enabled, sets its own first-party cookies under Google's own privacy terms; if analytics is not configured, no analytics cookies are set, full stop.
Referral links & leaving this site
When you open a referral link you leave The Emerald Mile entirely and land on tesla.com/en_gb, where Tesla's own privacy policy applies. We never see your Tesla account, your order, your payment details or anything you do after you click through — the referral relationship is between you, the owner whose code you used, and Tesla. See our disclosure page for how that relationship works.
Third parties involved
Two, at most: Google, as our analytics processor when configured (their own privacy policy governs any data their script collects), and Tesla, Inc., once you click through a referral link. We don't run advertising networks, retargeting pixels, or any third-party script beyond those two.
Data retention
We hold no personal data of our own to retain or delete — there is nothing on our side to expire. Any aggregate analytics data sits in Google's systems under Google's standard GA4 retention settings, not ours.
Children's privacy
This site is a general reference about a car-buying programme and isn't directed at children. We don't knowingly collect data from anyone, of any age, because we don't collect personal data from visitors at all.
Your rights under UK GDPR
You can ask what data relates to you and request its deletion or correction. Since we hold essentially no personal data about visitors, there is usually nothing to return — but contact us via the About page and we'll confirm that promptly. If you're ever unsatisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data-protection regulator.
Changes to this policy
If what we collect ever changes — for example, adding a new analytics feature — we'll update this page and its "reviewed" date honestly rather than backdate a silent edit.
This policy is a starting template and should be reviewed by the site owner (and their legal adviser) before launch — flagged in the README.